The Vegetable Juices Market Size Was Valued at USD 134.23 Billion in 2023 and is Projected to Reach USD 228.71 Billion by 2032, Growing at a CAGR of 6.1% From 2024-2032.
The global health tendency is heavy progress in the vegetable juice market. Juiced vegetables are an outstanding substitute for sugary drinks for consumers who are switching to nutrient-dense drinks. The enthusiasm is being driven by potential weight control benefits, enhanced food absorption, and improved digestion. Juices are an easy process to get your recommended daily drinking of vegetables because of people's hectic schedules and growing interest in health, particularly amid millennials. This pattern is in complete harmony with the growing receiving of plant-based diets. Vegetable juices are becoming a popular choice for persons accepting vegetarian and vegan diets in order to find important vitamins, minerals, and antioxidants. This creates opportunities for creative juice combinations that address certain need, such as immune-boosting cocktails or detoxification cleanses.
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Top Leading Key Players:
· Coca-Cola (US)
· Campbell Soup Company (US)
· PepsiCo (US)
· Hain Celestial Group (US)
· Suja Juice (US)
· Evolution Fresh (US)
· Lakewood Organic (US)
· Uncle Matt's Organic (US)
· BluePrint Organic (US)
· Good belly (US)
· Tropicana Products, Inc. (US)
· Purity Organic (US)
· RW Garcia (US)
· Hershey (US)
· Fresh Del Monte Produce Inc (US)
· Greenhouse Juice Co. (Canada)
· Biotta (Switzerland)
· Golden Circle (Australia), and Other Major Players.
Market Dynamic:
Drivers:
The vegetable juice market succeeds on the global focus on health and wellness. Customers are ditching sugary drinks for nutrient-rich options, and vegetable juices rise to the challenge. Improved digestion, boosted nutrient interest, and potential weight management benefits fuel the demand. Busy lifestyles and a focus on health, especially among millennials, make juices a convenient way to incorporate daily vegetables.
Opportunities:
Vegetable juices have an abundance of opportunities ahead of them. Creative mixtures can be made to meet certain dietary requirements or health objectives; they can be made into immune-boosting or detoxifying potions. Single-serve choices and recycled/biodegradable materials are becoming more popular due to consumer desire for environmentally friendly packaging. Furthermore, working with health and wellness influencers can help you reach a tech-savvy audience through social media, and digital channels present intriguing opportunities for market expansion.
Key Industry Developments in the Vegetable Juices Market:
In MARCH 2024, Campbell Completes Acquisition of Sovos Brands, Inc., Campbell Soup Company (NYSE: CPB) announced it has completed the acquisition of Sovos Brands, Inc. (“Sovos Brands”) for $23 per share in an all-cash transaction, which represents a total enterprise value of approximately $2.7 billion.
In February 2024, Suja Organic, a leader in cold-pressed, organic beverages in the U.S., announced the launch of Suja Organic Protein Shakes, a new line of elevated ready-to-drink (RTD) protein. It offers 16 g of plant-based pea, rice, and hemp protein.
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Segment Analysis of The Vegetable Juices Market:
By Type
- Carrot Juice
- Spinach Juice
- Kale Juice
- Beet Juice
- Tomato Juice
- Cucumber Juice
By Category
- Cold-Pressed
- Conventional
- HPP (High-Pressure Processing)
By Packaging
- Bottles
- Cans
- Pouches
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Stores
- Specialty Stores
By Region
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
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